Join the 12Bet Affiliate Program and Earn in India

The 12Bet partners program is a structured affiliate network built for publishers, influencers, and webmasters targeting the Indian iGaming market. It operates across sports betting and casino verticals, giving affiliates the flexibility to promote cricket betting, live dealer games, and slots to Indian audiences.

Partners access real-time reporting dashboards, localised marketing creatives in Hindi and English, and commission structures that scale with player volume. The table below summarises the core program parameters for 2026.

The 12Bet affiliate program offers Indian partners three distinct monetisation models. Each model is structured to suit different traffic types, volumes, and publisher goals. Your earnings depend on which model you select and the quality of traffic you direct to the platform.

• Revenue Share (RevShare): You earn a percentage of the net gaming revenue your referred players generate each month, with rates scaling up to 40% based on active player volume;
• Cost Per Acquisition (CPA): You receive a fixed one-time payment for each qualifying new depositing player you refer, with CPA rates agreed individually based on your traffic source and GEO targeting;
• Hybrid Model: A combination of a reduced RevShare percentage and a fixed CPA payment per qualifying player, designed for affiliates with high-volume, mixed-intent traffic from sources such as cricket content sites or social media.

The 12Bet partners program supports multiple INR-compatible payout methods, ensuring Indian affiliates receive commissions without delays or unnecessary conversion costs. All withdrawal requests are processed on the standard monthly settlement cycle.

• UPI: Instant bank transfers via the Unified Payments Interface; supports INR payouts directly to any UPI-linked account; minimum withdrawal is INR 5,000; no transaction fees charged by 12Bet;
• Paytm: Payouts sent to your registered Paytm wallet or linked Paytm bank account; INR only; minimum payout threshold of INR 5,000;
• Net Banking: Direct NEFT/IMPS transfers to any scheduled Indian commercial bank; INR; minimum withdrawal of INR 5,000; processing time is 1 to 3 business days;
• Bank Wire (International): Available for partners outside India or those preferring foreign currency settlements; minimum withdrawal of USD 100; processing time is 3 to 5 business days;
• Skrill: E-wallet payout in multiple currencies including USD and EUR; minimum withdrawal of USD 50; suitable for affiliates managing international campaigns;
• Neteller: E-wallet settlement processed in USD or EUR; minimum withdrawal of USD 50; funds typically credited within 24 hours of approval.

All participants in the 12Bet affiliate program must comply with the program’s operational rules to maintain active status and commission eligibility. Violations result in immediate account suspension followed by permanent termination at 12Bet’s discretion.

• Prohibited Traffic Sources: Email spam, co-registration, and unsolicited bulk messaging are strictly forbidden. Any traffic generated through these methods results in immediate account suspension;
• No Incentivised Traffic: Affiliates may not offer players cash rewards, credits, or third-party bonuses in exchange for signing up through affiliate links. Incentivised traffic is detected through 12Bet’s fraud monitoring system;
• No Brand-Bidding PPC: Affiliates are prohibited from running paid search ads using 12Bet’s trademarked brand terms or any close variants. Confirmed violations lead to permanent account blocking;
• Fraudulent Traffic Policy: Accounts found generating self-referrals, bot traffic, or duplicate player registrations are permanently blocked without prior warning, and accrued commissions for the affected period are forfeited;
• Compliance with Local Laws: Affiliates operating in India must ensure all promotional content complies with applicable Indian advertising guidelines. 12Bet reserves the right to suspend accounts pending compliance review if local regulation breaches are identified.

The 12Bet affiliate support team operates 24 hours a day, 7 days a week, covering all time zones relevant to Indian partners. Every registered affiliate is assigned a dedicated account manager in addition to access to the general support channels listed below.

• Live Chat: Available directly within the affiliate dashboard for real-time assistance with campaign and technical queries;
• Email Support: Directed to the partner support team at [email protected], with typical response times under 12 hours;
• Dedicated Affiliate Manager: Assigned upon account approval for personalised strategy, commission negotiation, and creative asset support;
• Partner Portal Help Centre: A searchable knowledge base within the dashboard covering tracking setup, reporting, and payout procedures.