About 12Bet Company

Sports Betting and Live Wagering

Indian players have access to an extensive range of sports markets, including cricket, football, kabaddi, and more. Pre-match and live betting options are available across hundreds of events daily, with competitive odds and multiple bet types to suit different preferences.

User Security and Account Protection

The platform employs SSL encryption across all connections to protect personal and financial data. Account verification procedures and two-factor authentication options are in place to prevent unauthorised access and maintain user privacy in compliance with the platform’s data protection policy.

Mobile App for Android and iOS

The 12Bet mobile app is available for both Android and iOS devices, providing a complete betting and gaming experience on the go. The app supports all major functions available on the desktop version, including deposits, withdrawals, live betting, and casino gameplay, without requiring separate registration.

12Bet was founded in 2007 and has since grown into one of the most recognised online betting platforms in the Asian market. The company is operated by TGP Europe Ltd, which holds a Curaçao eGaming licence (licence number 1668/JAZ), providing a regulatory framework under which the platform is authorised to offer online gambling services internationally, including to players in India.

The head office and headquarters of 12Bet are registered in Curaçao, with operational infrastructure supporting multiple Asian markets. Over the years, the platform has expanded its reach significantly, maintaining a strong user base across Southeast Asia and South Asia.

Growth and Market Position

12Bet’s history reflects a consistent focus on the Asian betting market. Since its founding, the company has positioned itself as a specialist platform for Asian players, tailoring its sports coverage, payment methods, and promotional strategy to meet regional expectations.

Promotion Strategy

The platform’s promotional approach includes a welcome bonus for new players, ongoing reload offers, cashback programmes, and sports-specific promotions. These are structured to provide long-term value rather than short-term incentives, reflecting the platform’s investment in player retention across Indian and broader Asian markets.

12Bet has pursued a targeted partnership strategy to strengthen its brand presence in competitive Asian markets, associating with high-profile sporting institutions and events to build credibility and visibility.

• Tottenham Hotspur FC: 12Bet has been an official partner of Tottenham Hotspur Football Club, one of the most widely followed Premier League clubs in India, providing significant brand exposure among Indian football fans;
• Wolverhampton Wanderers FC: The platform has held a partnership with Wolves, another Premier League club, further reinforcing the brand’s presence in the English football space;
• Leicester City FC: 12Bet has also been associated with Leicester City FC as a club partner, extending its visibility among Indian audiences who closely follow the Premier League;
• Asian Tour (Golf): 12Bet has served as a sponsor of the Asian Tour, connecting the brand to a premium sporting circuit that resonates with a broad audience across the Asian region.

12Bet offers one of the most comprehensive sports betting selections available to Indian players, covering over 30 sports with thousands of markets across pre-match and live events every day.

• Cricket: IPL, Test matches, ODIs, T20Is, and international tournaments with extensive market coverage;
• Football: Pre-match and live betting on the Premier League, La Liga, UEFA Champions League, and Indian football competitions;
• Kabaddi: Pro Kabaddi League markets and international kabaddi events, catering specifically to Indian player preferences;
• Tennis: Grand Slam tournaments, ATP and WTA tour events with full match and set-level markets;
• Basketball: NBA, EuroLeague, and international basketball with point spread and totals markets;
• Badminton: BWF World Tour events and international championships, highly popular among Indian bettors;
• Horse Racing: Major international and domestic racing events with race-by-race markets;
• E-sports: Competitive gaming titles including CS:GO, Dota 2, and League of Legends;
• Volleyball: International and club competitions with full market availability;
• Table Tennis: High-frequency markets available around the clock on international table tennis events.

The 12Bet casino section hosts hundreds of games sourced from established software providers, covering all major categories favoured by Indian players across desktop and mobile devices.

• Live Dealer Games: Real-time tables hosted by professional dealers, including Live Baccarat, Live Roulette, and Live Blackjack from providers such as Evolution and Ezugi;
• Slots: A large catalogue of video slots and classic slots from leading providers, including titles with progressive jackpots;
• Teen Patti: A staple of Indian casino culture, available in multiple variants across the live and RNG sections;
• Andar Bahar: A traditional Indian card game offered in both live dealer and instant-play formats;
• Baccarat: One of the most played card games on the platform, available across multiple table variants and bet limits;
• Roulette: European, American, and Lightning Roulette variants available in both RNG and live dealer formats;
• Blackjack: Standard and variant blackjack games available with competitive table limits;
• Video Poker: A range of video poker titles for players seeking a strategy-based card game experience;
• Crash Games: Fast-paced instant games such as Aviator, popular among Indian players for short-session gaming;
• Fishing Games: Arcade-style fishing titles with real-money gameplay, widely played across Asian markets.

12Bet operates under a Curaçao eGaming licence, which is an internationally recognised regulatory framework permitting online gambling services for players in markets where no specific prohibition applies at the federal level. India does not have a central federal law that explicitly prohibits online gambling on offshore licensed platforms, and players across most Indian states access such platforms within this legal context.

Licensing and Regulatory Framework

The platform holds licence number 1668/JAZ issued by the Curaçao Gaming Authority. This licence requires the operator to maintain standards related to fair gaming, financial security, and responsible gambling practices. Players can verify the licence status through the Curaçao eGaming regulatory body.

Privacy Policy and Data Protection

All player data collected during registration and transactions is handled in accordance with the platform’s published privacy policy. SSL encryption is applied across the site to prevent unauthorised interception of user information.

Responsible Gambling

12Bet maintains a responsible gambling policy that includes deposit limits, self-exclusion tools, and access to problem gambling support resources. These tools are available to all registered users and are designed to support informed, controlled participation in betting and gaming activities.

12Bet provides round-the-clock customer support for players in India, with multiple contact channels available to address account queries, technical issues, and payment concerns at any hour.

• Live Chat: Available 24/7 directly through the 12Bet website and mobile app, offering the fastest response times for urgent queries;
• Email Support: Players can submit detailed inquiries to the official support email at [email protected] for non-urgent matters;
• Contact Form: A web-based contact form is accessible via the Help or Contact section of the 12Bet website for structured query submission;
• FAQ Section: A comprehensive FAQ resource is available on the platform covering account management, deposits, withdrawals, and betting rules for self-service support.