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The 12Bet affiliate program gives Indian partners a direct route to consistent, scalable earnings from one of Asia’s most established betting brands. You receive competitive commission rates across multiple cooperation models, with every payout processed reliably and on schedule in INR. A dedicated affiliate manager supports your campaigns from day one, helping you optimise traffic and grow revenue. Register today and start converting your iGaming audience into a dependable income stream.
The 12Bet affiliate program is a performance-based partnership scheme that lets Indian publishers, influencers, and webmasters monetise iGaming traffic across sports betting and casino verticals. Partners promote 12Bet through tracked referral links and earn commissions on every active player they refer, with earnings calculated via RevShare, CPA, or hybrid deal structures.
The program operates across a broad international footprint, including India, and supports INR transactions through locally preferred payment methods. The table below outlines the core program parameters you need before making a partnership decision.
| Parameter | Details |
|---|---|
| Partners | 10,000+ active affiliates globally |
| Payment Models | RevShare, CPA, Hybrid |
| GEO | 100+ countries, including India |
| Commission | Up to 40% RevShare; CPA rates negotiated individually |
| Minimum Payout | INR 5,000 via UPI, Paytm, Net Banking; INR 10,000 via Bank Wire |
| Number of Offers | 3 offer types: Revenue Share, CPA, and Hybrid deals |
| Withdrawal Methods | UPI, Paytm, Net Banking, Bank Wire, WebMoney, PayPal |
| Prohibited Traffic | Spam, incentivised traffic, fraudulent traffic, brand-bidding PPC |
| Languages | English, Hindi, Bengali, Tamil, Malay |
The program combines a strong brand reputation across Asia with partner-first earning mechanics that translate directly into higher INR commissions for Indian affiliates.
12Bet has operated since 2007 and holds licences from the Isle of Man Gambling Supervision Commission and PAGCOR. Indian players recognise the brand, which shortens your conversion funnel and increases your referral quality.
Your revenue share tier reaches 40% based on the net gaming revenue generated by referred players. Negative carryover is not applied month-to-month, so a bad month never reduces your next commission payout.
Each partner receives a named account manager, not a shared support inbox. Your manager assists with creative assets, traffic strategy, and deal renegotiation as your referred player base grows.
Commissions are paid directly in Indian Rupees through UPI, Paytm, and Net Banking. You avoid currency conversion fees that eat into earnings on platforms that pay only in EUR or USD.
The 12Bet partner dashboard updates click, registration, and deposit data in real time. The platform also supports sub-affiliate tracking, letting you earn an additional percentage on commissions generated by affiliates you refer to the program.
The program offers three cooperation structures suited to different traffic types and monetisation goals. Indian affiliates can switch models or request a hybrid arrangement by contacting their account manager.
All three models are tracked through the 12Bet Partners dashboard. Commission calculations use verified net gaming revenue figures, with detailed breakdowns available per player cohort.
Commissions accrued in your partner account can be withdrawn through six payment methods, all supporting INR transactions. Payouts are processed on a monthly schedule, typically within the first five business days of the following month.
All partners must comply with the program’s operational rules to maintain account standing and commission eligibility. Violations are reviewed by the compliance team and may result in account suspension or permanent removal from the program.
The 12Bet affiliate support team operates 24 hours a day, 7 days a week to assist partners with account queries, commission disputes, creative requests, and campaign optimisation. Every partner based in India is assigned a dedicated account manager who communicates in English and can coordinate Hindi-language assistance on request.
Contact methods available to Indian partners:
Yes. There are no registration or membership fees. You create a partner account at no cost and begin earning commissions as soon as your first referred player makes a qualifying deposit.
The 12Bet affiliate program uses a 30-day cookie window. Any player who registers and deposits within 30 days of clicking your referral link is attributed to your account.
Yes. Your referral links can direct traffic to the 12Bet casino section, the sportsbook, or both. Commission is calculated on the combined net gaming revenue generated across all verticals by your referred players.
No fixed minimum traffic threshold is required at the application stage. Partners with lower volumes can qualify for CPA or RevShare deals, while high-volume partners are eligible for custom hybrid arrangements negotiated directly with an account manager.
Commissions are based on net gaming revenue, calculated as total player losses minus total player winnings for the month. If a referred player records a net positive result, that month's RevShare contribution for that player may be zero, but no negative balance is carried into the following month under the no negative carryover policy.
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