About 12Bet Company

12Bet is positioned as a reliable partner for Indian players seeking both sports wagering and casino entertainment. The platform has built its reputation on the breadth of sporting markets it covers, consistent platform uptime, and clearly defined account protection standards.

Why Indian Players Choose 12Bet

• Extensive sports coverage: Hundreds of events are listed daily across cricket, kabaddi, football, and other popular Indian sports;
• Live betting markets: In-play odds are updated in near real-time across major leagues and tournaments;
• Secure account environment: Player data is protected through SSL encryption and two-factor authentication options;
• Mobile accessibility: The Android and iOS apps replicate the full desktop experience, including sportsbook, live casino, and account management;
• Localised payment support: Deposits and withdrawals are supported through INR-compatible methods including UPI, net banking, and popular e-wallets;
• Responsible gaming tools: Self-exclusion, deposit limits, and session controls are available to all registered users.

12Bet was founded in 2007 and is owned and operated by TGP Europe Ltd. The company’s head office is registered in Malta, with its operational headquarters maintaining a presence across Asia, including markets such as India, the Philippines, and China. The platform holds a gaming licence issued by the First Cagayan Leisure and Resort Corporation in the Philippines, which governs its international operations.

Key Milestones in the Company’s Journey

• 2007: 12Bet launched its online sportsbook, targeting Asian markets from the outset;
• Early 2010s: The casino vertical expanded significantly, with new game providers and live dealer tables added to the product offering;
• 2013: 12Bet became the official betting partner of Bolton Wanderers FC, marking its entry into mainstream sports sponsorship;
• Ongoing: The brand has sustained its India presence through targeted promotions, local payment integrations, and a growing library of cricket betting markets.

Promotion and Growth Strategy

The company has historically invested in sports sponsorships and ambassador partnerships as its primary promotion channels. This approach has allowed the brand to build credibility within sports-oriented communities in Asia and Europe. In India specifically, the focus has been on cricket-centric promotions, INR-denominated bonuses, and platform localisation.

12Bet has established a number of notable sports partnerships over the years, reinforcing its visibility across global football and adding credibility to its brand in sports betting markets.

Confirmed Partnerships

• Bolton Wanderers FC: 12Bet served as the official betting partner of the English Football League club, marking one of its earliest high-profile sponsorships in European football;
• Wolverhampton Wanderers FC (Wolves): 12Bet was the official Asian betting partner of Wolves during their Premier League campaigns, targeting Asian audiences including India;
• Cardiff City FC: The brand held a sponsorship agreement with Cardiff City as part of its continued investment in English football visibility;
• Levante UD: 12Bet extended its European football presence through a partnership with the Spanish La Liga side Levante UD.

12Bet covers over 30 sports disciplines on its sportsbook, with pre-match and in-play markets available across a wide range of leagues, tournaments, and international events. Indian players will find strong coverage of domestic and international cricket alongside other widely followed sports.

Popular Sports Available on 12Bet in India

• Cricket: IPL, Test matches, ODIs, T20 World Cup, and domestic Indian competitions;
• Football: Indian Super League, Premier League, La Liga, Champions League, and international fixtures;
• Kabaddi: Pro Kabaddi League markets with match winner, handicap, and point total options;
• Tennis: ATP, WTA, and Grand Slam events with live betting support;
• Basketball: NBA, EuroLeague, and select Asian basketball competitions;
• Volleyball: International and club-level events with pre-match and live markets;
• Table Tennis: Available predominantly as a live betting market with frequent event scheduling;
• Badminton: BWF events and major international tournaments;
• Esports: CS2, Dota 2, League of Legends, and other major titles with dedicated betting markets;
• Horse Racing: International racing from the UK, Australia, and select Asian circuits.

12Bet’s casino section hosts over 500 games supplied by established software providers including Evolution Gaming, Pragmatic Play, and Microgaming. Indian players can access a broad catalogue that spans live dealer tables, video slots, and classic card games.

Popular Casino Game Categories Available in India

• Live Dealer Games: Baccarat, blackjack, roulette, and Andar Bahar hosted by live dealers in high-definition studios;
• Video Slots: A large library of themed slot titles with varied volatility levels and bonus features;
• Teen Patti: Indian card game variants available in live and standard digital formats;
• Andar Bahar: A localised favourite available in multiple live studio and RNG versions;
• Roulette: European, American, and Lightning Roulette variants;
• Blackjack: Classic, multi-hand, and live blackjack options;
• Baccarat: Standard and speed baccarat tables with multiple stake ranges;
• Poker: Video poker machines and live casino poker variants;
• Keno: Digital number-draw game with configurable bet amounts;
• Crash Games: Fast-format titles such as Aviator with live multiplier mechanics.

Online gambling in India is governed at the state level, and there is no central federal law that prohibits players from accessing internationally licensed platforms. 12Bet operates under a licence issued by the First Cagayan Leisure and Resort Corporation in the Philippines, which authorises the platform to accept players from permitted international markets.

Why Players Can Trust 12Bet

• Verified licence: The CAGAYAN licence is a recognised international regulatory credential that requires the operator to meet defined standards for fairness and financial accountability;
• SSL data encryption: All data transmitted between the player and the platform is protected through SSL encryption protocols;
• Privacy policy: A published privacy policy outlines how personal and financial data is collected, stored, and used, in line with applicable data protection standards;
• Responsible gaming framework: Players have access to deposit limits, session time controls, self-exclusion options, and links to external support organisations;
• Verified withdrawals: Withdrawal requests are processed through identity-verified accounts, reducing the risk of fraudulent activity and protecting player funds.

12Bet provides customer support around the clock, ensuring that players in India can reach assistance at any time of day or night. Support is accessible through multiple channels, covering account queries, technical issues, bonus clarifications, and payment matters.

Available Contact Methods for Indian Players

• Live Chat: Available 24/7 directly through the 12Bet website and mobile app for immediate assistance;
• Email Support: Players can submit detailed queries to the official support email address listed on the 12Bet contact page;
• Online Contact Form: A structured form is available on the platform for non-urgent account and technical requests;
• FAQ Section: A comprehensive help centre on the website covers the most frequently raised topics including registration, deposits, withdrawals, and bonus terms.